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Soar high with Swadeshi Black Eagle

The Black Eagle, the largest bird in Sri Lanka, has inspired the country’s pioneer personal care company to launch a new range to bring out the machismo in men.   Swadeshi Black Eagle, a new brand for a distinctive male perfume and an after shave range, is manufactured using internationally accredited fragrances by the Swadeshi Industrial Works PLC, the market leader in herbal soaps.   The new range comprises of two variants ‘Cool’ with a fresh fragrance and ‘Musk’ with a spicy fragrance.   These two fragrances have been carefully selected following research into male preferences. They are also fragrances that are long lasting on the skin, and are from internationally renowned suppliers.   Commenting on the new brand a spokesperson for Swadeshi said: “Smell is known to be one of the longest lasting memories. Often, even though the name or the face of a person is forgotten, the fragrance of a good perfume is remembered, and therefore using a good cologne is important.”   She explained that the reason for Swadeshi to launch this exclusive brand as an ideal aroma for Professionals and Business Executives is that the company subscribes to the view that a perfume represents its user’s personality and is also a key factor in creating a good first impression.   “Moreover, in the current lifestyle and in the busy working environment it is important for one to feel fresh and well-groomed throughout the day. We are confident that these high end fragrance products will be welcomed by a new customer segment,” she said.   Black Eagle cologne spray and After Shave products come in a handy 100ml bottles, the company said.   The After Shave products have been formulated to moisturize the skin after a shave and to prevent irritation. Date published: 2009-04-08