Swadeshi lauches truly Lankan perfumes to tantalize the senses

-- Unveils bouquet of four new perfume sprays with natural flower essence oil --

Sri Lanka’s pioneer herbal-based personal care products company Swadeshi Industrial Works has launched a new range of perfumes in four alluring fragrances that use the scent of eastern flower essence oils, to introduce Sri Lanka to naturally perfumed cologne sprays that are expected to be a hit with young and old alike.

The ‘Lady’ branded perfume range comes in four variants – Lotus, Araliya, Orchid and Jasmine and is richly perfumed with the scent of natural flower essence oils that keep the skin refreshed throughout the day.

Two of the variants of this perfume are firsts in the local fragrance market. Lotus and Orchid are internationally established fragrances and are used in the production of world renowned branded perfumes. Swadeshi is the first in Sri Lanka to launch these two fragrances giving consumers an opportunity of experiencing a bouquet of exclusive perfumes.

A spokesperson for Swadeshi Industrial Works said: “Decades of experience in using nature’s bounty in personal care products have gone into the development of these new perfumes. This addition to the Swadeshi range of products will represent our capability to manufacture fragrances using local ingredients and fragrances derived from tropical flora.”

“Swadeshi is renowned for its use of pure, natural ingredients and we are confident that the ‘Lady’ range of perfumes will be popular among working women in urban and rural areas and enhance the popularity of Swadeshi’s products beyond our existing customer base,” the spokesperson said.

Packaged in modern and attractive 30ml glass bottles with transparent lids and metallic spray units, these perfumes are handy and easy to use and are ideal for women on the go. “The scent of natural flower essence oil is the main feature of these perfumes and will be the key differentiator from other local perfumes” she added.

Established in 1941, Swadeshi Industrial Works Ltd., is an ISO 9001:2000 certified company. This certification covers the quality management systems pertaining to the production of all personal care products and laundry care products in the company’s portfolio. Swadeshi owns an impressive portfolio of leading herbal brands – Rani Sandalwood, Rani White Sandal, Khomba Herbal, Khomba Baby and Apsara Venivel, Perlwite laundry soap, the Lady Range and Lak Bar soap.

Rani Sandalwood launches exotic shower gels

Sri Lanka’s enduring national beauty soap brand, ‘Rani Sandalwood’ has broken new ground with two new products to bring Sri Lankan women refreshing shower gels with the distinctive sandalwood fragrance.

The two new products, Rani Sandalwood Shower Gel and Rani White Sandal Shower Gel are enriched with the natural goodness of sandalwood, vitamin E and moisturizer which will effectively cleanse and moisturize the skin. The combination of sandalwood and white sandal leave the skin smooth and supple and fragrant while the natural fragrance of sandalwood keeps the skin pampered and refreshed for hours, their manufacturer, Swadeshi Industrial Works said.

The Rani Sandalwood Shower Gels are targeted at consumers who look for innovations and value added benefits, a spokesperson for the company said.

“Sandalwood has been the traditional beauty secret of women for centuries. Sandalwood’s special qualities protect and enhance the complexion while keeping the skin soft and smooth” she said. “Rani Sandalwood which was Sri Lanka’s first branded soap, has been associated with beautiful women for more than six decades and has inspired the slogan Queen of Beauty Soaps - Soap of Beauty Queens. We are proud to launch these extensions to the Rani Sandalwood range.”

The spokesperson added that with today’s fast paced lifestyle, women look for an easy way to pamper themselves as they unwind after a hectic day. The new Rani Sandalwood and Rani White Sandal Shower Gels will provide a refreshing new bathing experience for women.

The shower gel comes in an exclusive transparent 250ml PET bottle and will be available through supermarkets, mini supermarkets and ‘A’ grade outlets in the country.

Sri Lanka’s heritage brand Rani Sandalwood is now exported to many international markets and is recognized for its quality and the natural goodness of Sandalwood. Rani Sandalwood and Rani White Sandal Shower Gels are also expected to cater to export markets, the spokesperson said.

Established in 1941, Swadeshi Industrial Works is the leading local herbal personal care company in Sri Lanka and owns an impressive portfolio of leading herbal brands – Rani Sandalwood, Rani White Sandal, Khomba Herbal, Khomba Baby and Apsara Venivel. The Company’s other products include Perlwite, Lak Bar and the Lady Perfume Range.